Search Engine Optimization

ARC Web Design builds optimized websites that are dynamic and tailored to each client's needs (as determined through consultation). Let me build you a site that gets results ... on Google as well as other search engines.

I build websites that are designed for Google's search engine -- using optimized keyword phrases. When you hire me as a web designer, I'll use Google's keyword tool to determine global monthly searches and keyword competiveness. Position your site today. Who are your competitors? 		SEO Pricing Search Engine Optimization Pricing

Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural," or unpaid "organic" search results. Any loopholes in coverage can be supported by paid or pay-per-click adver- tising. PPC Advertising is targeted to weak SEO areas and may or may not pull in traffic. All of Google's services have to be used together properly.

Optimizing your site for Google (and other search engines) is a process influenced by the words in your site. Be aware, however that Google and other search engines ignore words like "a", "an", "and" and "the." Search engines will eventually stop read- ing a web page, so these stop/filter words merely take up space that only has mean- ing to users. ARC Web Design can work with you to determine your site's text and what keywords your competitors are using.

Filter words are common words (a, an, of, or, and, the) that search engines ignore during a search. Search engines filter out these words because using these words in a search query can slow down the retrieval of search results without improving accuracy.

Google counts the frequency of words on a page. One has to be careful not to practice keyword stuffing. You should avoid firms that use Black Hat SEO for it could get your site banned in search results. Many attempt to get ahead of the pack by making use of these online "steroids." (Your Olympic team will get disqualified, so to speak.)

Comparison chart

Black Hat SEO White Hat SEO
Meaning: Techniques used to get higher search rankings in an unethical manner. Conforms to search engine designs and involves no deception.
Status: Disapproved by search engines. Approved by search engines.
Result: Site is eventually banned, de-indexed or penalized through lower rankings. Results last a long time.
Techniques: Black hat SEO techniques include keyword stuffing, doorway and cloaked pages, link farming, hidden texts and links, blog comment spam. White hat SEO techniques include research, analysis, re- writing meta tags to be more relevant, content improvement and web redesign.
I cannot guarantee what page your site will be ranked. If you purchase one of my SEO packages, it is my job to find ways to increase your ranking, and if desired, increase the amount of traffic your site is receiving. I keep track of search trends listed in sites such as Inside Search and determine what site areas can be changed to improve design as well as content. Rising through the ranks of Google's pages takes time. I spend most of my time devoted to Google itself.

In a US study of search trends, comScore found that Google accounted for 82% of the searches conducted (Yahoo: 6%). Results from the first few pages tend to generate the best results. It is necessary to submit a site to all the major search engines. An 18% share is user-defined searches is still significant and should not be ignmored. Take note of how users search for content related to your site. What are some of the phrases used? I can assist you with this when you buy one of my SEO packages.

Top Search Engine Ranking

Through Google Web Analytics, site traffic can be measured month by month -- and one's SEO plan can be adjusted accordingly. Do not go without a plan. To attract users to your site, it is necessary to attract them without resorting to Black Hat SEO techniques. One's site must be Google friendly & in compliance with all major search engines. Search engines are like bees. What kind of honey do you have in mind?

ARC Web Design makes use of White Hat SEO techniques to determine site improvements and other changes. Information from Google is used to fine tune your site's performance online. Sites should not be designed and left as is. What is your site's market share? Check out the competition.

Websites that are too static soon disappear from Google's radar. Periodically, content should be updated or changed. Google made over 500 changes to its search engine in 2011. You don't need to change your site as often as that, but it does need to change over time in order to climb Google's search listing. A site's ranking may even drop in this game of give and take. ARC Web Design will work with you to weather this Google "stock market" and adjust your SEO plan as needed.